Edition one-off Filmproduction

The Concept


Welcome to Edition One-Off – the editorial counter-concept to a cookie-cutter car world. Character. Depth. Personality. We embark on a journey – cinematic, global, and up close. At the center: the most fascinating automotive collectables of our time. People with vision. With stories. People who don’t just collect cars – but preserve narratives, celebrate design, and safeguard icons.

Each episode tells the story of a unique vehicle – a one-off, a true original. But the car is just the beginning. What follows is a deep dive – into garages, into life paths, into ways of thinking. With substance. With humor. With a wink. Edition One-Off is more than just a format. It’s a mindset. A cinematic road trip through the world of automotive collecting – personal, relatable, unexpected. We don’t just show what someone owns. We reveal why they own it – what drives them, and dive into their world.

A unique gateway to untold stories – rich in substance and depth – through our global network spanning hypercar collectors, race drivers, designers, CEOs, and visionaries. An editorial short-film approach, shaped by a highly aesthetic, cinematic visual language. Contemporary luxury, reimagined in a joyful, expressive format – where the entire universe of each protagonist unfolds.The target audience: opinion leaders and influential tastemakers, predominantly male. Readers of Ramp and Robb Report – individuals who seek more than just automotive stories, but crave a lifestyle narrative that connects one-offs with architecture, design, fashion, yachting, aviation, food, and culture.

Formats and Channels

YouTube

Twelve episodes per year told in one to three chapters and 24 minutes total length. Each episode features one city, one protagonist, and his one-off. Based on that, his personal hidden gems are revealed – the restaurants, cultural hotspots, and people that inspire our protagonist. Six side stories per year with 5–10 minutes length featuring the world’s most exciting car events.

TikTok

Trend-based motion assets, accessible yet aligned with our aesthetic understanding. Surprising, creative, fun.

Instagram

Motion and photo assets linked to the main episode, teasing the short film’s highlights.